Sustainable soy: Greenwash scam or timely reminder?

The fuss about sustainable soybeans (civil society attacking the Roundtable on Sustainable Soy as greenwash) actually serves an important purpose: to remind us that 80% of the meat and poultry we eat in France is actually fed with GM animal feed, mostly soy-based.

France prides itself on the quality of its meat and poultry, and there are a plethora of “appellation d’orgine controlé”s to testify to the importance of terroir and the way the animals are raised and fed. That, plus the fact that it’s illegal to grow GM soybeans in France would make it easy to assume that so long as you purchase your meat from a nice, artisanal butcher, and ensure that the provenance of the meat is France, that you would be doing your bit for the family’s health. Wrong. Just look at the price differential between organic and non-organic meat and poultry. A “free-range” chicken from a decent butcher costs around 15 euros.  The organic variety costs at least 20 euros. That is a much bigger price hike compared with any other product – fruit, vegetables, dairy, coffee, flour, chocolate etc. Therein lies the catch. Sustainable soy is an intractable problem, simply because the quantities needed are too immense and the costs of conversion too high. Supermarket chains which, in 2010, rushed to declare their imminent shift to sustainable palm oil in their products by 2012, had nothing to say about  sustainable soybeans. It’s the big taboo subject for any supply chain person who is now stuck with a CSR brief. There’s basically no solution to this problem: most of the world’s meat is raised on GM soybeans.

Greenpeace diagram of animal food chain

Hence the civil society scorn for the Round Table on Responsible Soy, which groups corporate members such as France’s Carrefour, Marks and Spencer, Unilever, Ahold (a Dutch supermarket chain), BP International and Shell International. Other members include companies driving soy expansion and GM crops such as Cargill, Bunge, Monsanto and Syngenta.

Over sixty NGOs signed an open letter to the participants of the Round Table on Responsible Soy calling for it to be abandoned, arguing that the roundtable encourages soy monocultures which have a negative impact on biodiversity in ecocystems such as the Amazon, Cerrado, and Chaco.

Meanwhile, Brazil announced in April 2010 that it was creating its own sustainable soy label, called Soja Plus.

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