Casino supermarkets to introduce environment ratings

Starting from next year, shoppers at the Casino chain of supermarkets will be able to use environmental criteria in their household shopping decisions. The group has hired a company called Bio Intelligence Service to track the backstories of 3000 products – including carbon emissions generated during manufacturing and packaging, how much of the packaging can be recycled, distance travelled by the product etc. Each product will get a colour coded rating – running from red to green – to show the consumer its relative environmental impact.

via Les 4 Elements

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